You Lack A Content Strategy
A lot of companies decide to create and release content whenever they have the time to create an article. This leads to customers not knowing when you will have new content available. No matter how big or small your company is, you need to develop a content strategy and ensure that you are posting consistently to keep your customers engaged.
Planning out your content on an annual basis is very important as it allows you to think ahead about how you wish to present your company to the world. It's not just about posting to your blog regularly or using keywords you will like to rank for. Using a Content specialist can help you to get your content tailored to your specific niche market.
For a small business that does not have its own marketing team, it is advisable to use a content specialist that can help you plan effective content and schedule them if needed. A lot of smaller companies get help with their content strategy because they do not have the required expertise in-house.
You Lack A Consistent Brand
Your brand is what makes you recognizable and helps you to build authority in an industry. If you review your website, blog and physical materials only to find that your brand isn’t consistent, you definitely need help.
Everything you do, from video marketing to writing product descriptions reflects your brands. Establishing a voice and making your product/company easily recognizable is very important to a brand.
A content marketer will help you develop a content strategy that gives you a consistent brand. Your content marketing doesn’t just work as advertising. It bridges the gap in your brand between your customers and your company.
You Are Outranked By Most Competitors
Tracking your SEO ranking is important. It helps you to determine where you fall in the big scheme of search engines. How likely someone is to find you. It also helps you to determine how well your efforts to rank better are going.
Ensure that you are tracking, your websites and those of your top 3 competitors. If you notice that your competitors are outranking you on specific keywords, then it is time to do something on a systematic basis. Content marketing and video marketing help are probably the most helpful steps you can take.
Content plays a big role in moving up the chain in rankings. Google (and users) love content that is helpful, informative and contains keywords.
You Have Too Many Unqualified Leads
Unqualified leads are people who come to your website and don’t end up making a purchase. These people either are not informed enough about your product or came to your website and don’t actually need your product.
Education on your product and company is key to helping to bring in qualified leads. Content is a great way to bring in more qualified leads. A content strategy and content help will work to coordinate when and what content will be released. You will educate your customers and the world about your product in creative ways, including video marketing. A more educated customer is one who will make the right choice, to buy from you.
Your Traffic Isn’t Increasing Or Is Going Down
Traffic to your website should be growing on a consistent basis as your business grows. If your traffic volume stalls, it means your sales numbers are not likely to increase. It is a sign that you need to do something in order to increase those numbers.
Content marketing focuses on attracting new traffic by developing useful content. It is one of the best ways to get more hits on your website. As long as your web content is good and informative, that will lead to more conversions. Even when traffic numbers are dwindling, a little bit of content marketing work can help you to drive those numbers up.
When analyzing your business for any of the above signs that you need help, make sure that you are honest with yourself. Needing help with marketing isn’t uncommon though. Even the biggest corporate businesses seek extra help when they need it.