10 Very Important Social Media Facts for Churches
- Facebook Is King Among Social Networks
According to Pew Research Center, Facebook is still the number one platform. They found that 68% of adults are Facebook users. The second network was YouTube at 40%. Focusing on both platforms will enhance your chances of reaching a larger community especially if your church focuses on generating interesting video content.
People spend an average of 35 minutes a day on Facebook and videos are also very popular on this platform. Worldwide, there are over 2.41 billion monthly active users (MAU) as of June 2019. This is an 8 percent increase in Facebook MAUs year over year (Source: Facebook 7/24/19) Facebook is simply too big to ignore as an on-going part of your digital communications program.
1.59 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for June 2019 The Implication: A huge number of Facebook users are active and consistent in their visits to the site. You simply go to where the people are. The Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog).
A Facebook post at 7 pm will result in more clicks on average than posting at 8 pm (Source: Forbes). Go figure. You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings.
On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog). This can guide on when to post in order to optimize your outreach efforts. Photo uploads total of 300 million per day. (Source: Gizmodo). Again, this is an indication of engaged users; also, it is an indication that there are a lot of photos, as well as other information, competing for users’ attention, so you should target your efforts strategically.
- Online Tithing and Accepting Credit Cards Boosts Tithing
What church doesn’t want to increase tithing? The Pew Research Center shows that offering online tithing increases tithing by 32%. Therefore it will be smart for your church to consider investing in online giving solutions. The Center also found that 49% of all donations are made via a card.
- Most Giving Happens Monday – Saturday
Most people will think that Sunday is the biggest giving day, right? Tithe.ly found that while it’s the biggest single day, 67% of church donations happen throughout the other days of the week. This is to fit tithing into their budget better. Another surprising giving statistic is over 30% of donations come in between 9 PM and 6 AM. What does this mean for your church? Online giving is a must.
- Mobile Giving Rules
When it comes to non-traditional tithing, mobile rules. Apps are the clear winner with 57% of people preferring a mobile option. Tithe.ly also found that web giving accounts for 24% of online donations, while text giving came in at 14%.
- A Strong Desire For More Bible Study
While many people claim they do want to spend more time studying the Bible, most have a hard time finding the extra time. Barna found that 58% of Americans wish they could study more often and that includes 22% of skeptics. Online platforms and tools are a great way to help your congregation understand the bible better.
- Churches Need Videos
72% of people online prefer to learn by video over text. Outside of sermons, which people expect to be longer, almost 66% of people prefer videos that are two minutes or less. Try uploading quick Bible study videos to engage visitors on your website and social media platforms. Other Interesting Facts About Videos are
- Users view more than 1 billion hours of video each day on YouTube. (YouTube).
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia).
- Social media posts with video have 48% more views. (HubSpot)
- Subtitles Are Very Important
Yes, most people prefer videos, but they can’t always listen with the sound on. In fact, 85% of people watch Facebook videos with the sound turned off. Add subtitles or captions to ensure your message still gets across and also helps people to remember what they have just watched better.
- Don’t Count Out Instagram
35% of adults use Instagram, but Pew Research also found that 71% of 18-24 year-olds use Instagram. Worldwide, over 1 billion people use Instagram every month. 71% of Instagram users around the globe are under the age of 35. If you’re trying to reach out to a younger audience, it’s worth expanding your social media strategy to include Instagram.
- Videos Get More Shares
If you want your church’s social media posts to be shared, opt for more videos. They get around 1200% more shares than images and text. Videos also lead to more web traffic, with increases of up to 41%. Other interesting video facts are:
- A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
- Video is expected to make up 82% of internet traffic by 2021. (Cisco)
- Video increases organic search traffic on a website by 157%. (Conversion XL).
10. Your Website Does Matter
Even if you’re fully engaging your members in the church, you still need a church website. Why? According to Grey Matter Research, 17 million Americans who don’t regularly attend church visited a church website. While most are searching for church hours or programs, 26% are streaming video and another 26% are streaming audio. Most people also visited a church website and read the reviews before deciding whether they will come to visit the church or not. So yes, a website is vital for reaching more people and increasing your members.
Finally, the demand for mobile-friendly content on all social media is essential and very important to reach your target market. In 2018, 91% of social media users now regularly access their social media platforms using mobile devices. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. Lyfemarketing). Most users will not read your content if it does not look user-friendly on their mobile. Period.