Content Marketing involves the use of various consumables like videos, blogs, tutorials, case studies, etc. to establish thought leadership and drive curiosity among users about the product or service without directly promoting it.
According to MOZ, “a backlink is a link created when one website links to another website. Backlinks are also called inbound links or incoming links”. The objective is to give a site reader an opportunity to get more information on the subject matter from another website.
In today's tough economy, your digital marketing strategy is often your most effective marketing tool. You can't be an effective and profitable online business without it. With good, consistent digital marketing, you will be able to develop a strong customer base, strengthen your brand, and drive valuable leads to your sales funnel.