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What Are Backlinks And Why Are They Important?

According to MOZ, “a backlink is a link created when one website links to another website. Backlinks are also called inbound links or incoming links”. The objective is to give a site reader an opportunity to get more information on the subject matter from another website. There are different types of links depending on where they are placed on a website and where they are linking to.

To achieve a consistently high volume of traffic, you want to make sure that you have high quality and interesting content on your site. The content should be written from the perspective of the customer. What will they want to learn about your business or services? Is the information well laid out and engaging so that the person will spend more time getting to know your business? However, it can be difficult to write good quality content to hold the attention of your reader for long enough to be a worthwhile investment.

Backlinks are very important to the search engines because it is considered that a website will only link to you when you have something worthwhile on your site. It is almost like a vote of confidence or a thumbs up from another website verifying that you have something good to read. The more websites that you can get to link to you, the better you look to the search engines. Backlinks are a major criterion for getting your site seen by a bigger audience. It is considered to be an off-page SEO strategy.

Many businesses embark on a link building campaign to ensure that their website has a good foundation and also to showcase their expertise or products to potential customers. The quality of the backlinks can vary widely depending on the domain authority and rank of the site that generated the backlink. Backlinks can be very powerful if they are do-follow links from well-established authority websites.

On the other end are low-value backlinks that are autogenerated by backlinks software. Do follow links mean that a site owner has instructed the search engines to pass along some of its high authority to the sites that they link to. A nofollow as the word suggests do not pass along any link juice.

Why are Backlinks Important

Backlinks are used for two reasons: search engine optimization and for ranking impact. For SEO purposes, backlinks are essential because they are used to direct traffic to a particular website. A link being informative on a particular topic or related to it, will do well in the search engines and will also bring more business to the website that holds the link. A link that is not directly related to the subject of the webpage is seen as less valuable and therefore, less desirable by the search engines.

Backlinks are also used for ranking impact and a business can start off to build some links by adding your site to business directories. Because their backlinks are linked to other websites, the chances of a customer returning and clicking on the link are greater.

A company that is aware of the importance of backlinks can use them wisely to rank higher in page rankings. The directories and the websites which contain the backlinks to them can increase the popularity of the page, thus, making it appear more relevant to the search engines and eventually, more relevant to the customers.

Backlinks are also important for SEO and for ranking impact because the backlinks should match the content of the website. For example, if the website focuses on one specific topic, the backlinks should include that topic on each of the pages linked to it.

However, you should be mindful that backlinks on their own are not enough to you’re your site high. You must be producing content that is relevant and informative. Statista recently indicated that there are at least 70 million new posts per month on Wordpress alone. Wordpress is the largest blogging platform in the world. This means that there is a lot of competition for eyeballs out there.

You have to devise a strategy to ensure that you are generating content that people want to read and share. This will also increase the number of links that are generated and social share is also an important indicator for your site ranking.

For a business to achieve good search results on Google and Bing, it is important that you embark on a well thought out content marketing strategy. This will enable you to target the businesses and content that will allow it to rank on search engines as quickly as possible. All links are not the same, not by a long shot. Some backlinks are more equal than the others and that is the reality of life.

Therefore to push ahead in search, it is important that a site will target and build links to sites that will make the most dramatic impact on your search and the most link juice so to say.

Some of the major characteristics of good backlinks are:

  • Where in the post is the link placed, at the beginning or the end?
  • How much content is surrounding the link?
  • Is this a backlink from a new referring domain or another link from an existing one?
  • Is the link indexed to your website? A link is of no use to you if google has not indexed it to your site.
  • An external link has more impact on your ranking than an internal one.
  • Is the link from another site in the same business category? These carry extra juice than just a general backlink.
  • Do they have relevant anchor texts?
  • What is the Spam Score of the website that created the backlink? The higher the score, the more negative impact that it can have.

Building good backlinks is a long term goal that yields enormous benefits for any business that wants to succeed in the long term. The earlier, you start, the earlier you can start to rank for your keywords and increase your leads.