What is Digital Marketing?
In today's tough economy, your digital marketing strategy is often your most effective marketing tool. You can't be an effective and profitable online business without it. With good, consistent digital marketing, you will be able to develop a strong customer base, strengthen your brand, and drive valuable leads to your sales funnel.
Without a solid base of satisfied customers, there is no point in advertising on the Internet. Your products and services won't be selling themselves and you'll have a lot of false hope to go around.
The right mix of sales and lead generation can get you to the top of the pile with your business but it is not enough to continue to build a successful and loyal customer base. It is the digital marketing that will take your business to the next level.
Building a high-quality list of customers will make your business very scalable. If you have a product or service that people need, they are more likely to stay with you than if you have no list at all. It is one of the most important parts of your business, and you'll be very happy to know that your digital marketing efforts can help you create an online mailing list.
Leads from online readers will be directed towards your site for more information. Their email addresses will be sent automatically to your autoresponder so that you can continually send them messages. You can repeat the process with the use of paid traffic through Google AdWords and the like.
The goal of all your marketing efforts should be to increase your lead generation. You should also drive in sales through a conversion rate of at least 70% of the qualified leads you are getting. A conversion rate of 60% is what is considered good.
At first glance, it may seem like lead generation is the most critical part of your marketing strategy. This is not always the case because your prospects should be interested in what you have to offer. It's always best to have a sales letter to bring them in.
Make sure that your lead generation is constantly testing new methods to make sure that your website is as informative and engaging as possible. A well-optimized website can result in you getting tons of free leads but those are the same people who don't want to hear what you have to say.
Your digital marketing campaign needs to be strategically planned so that you're able to encourage qualified leads and convert them into purchases from your lead generation strategy. Brand awareness is vital. Not only does your web page needs to have quality content but your presence online should be backed up by a solid reputation.
Having this kind of reputation also helps in the lead generation part of your campaign. Getting in front of these customers would just be plain business as usual. But having a solid brand awareness as a foundation will help you get past these hurdles and produce more leads.
When you have an automated advertising campaign running on the Internet, you'll be able to use your promotional campaigns to keep track of your lead generation and identify the market segments that are most receptive to your messages. It is a way to gauge how well your marketing and lead generation strategy is working.
Then, you can move on to the sales funnel that you'll use to increase sales. There is plenty of room for improvement.