A press release is a short, professional summary of interesting news sand events about a company and sent to several media houses for publication. It is usually written by a public relations professional and the goal of the press release is to attract the interest of journalists to publish this news on their respective platforms. A press release should contain essential information about a business - who? where? What? When and how? A press release can generate visits to your website if the story is attractive and well written. It can provide instant exposure for your business and introduce your company and its products to prospective clients. It also encourages media outlets to visit your store and find out more about your business. Ideally, you should generate at least 1 press release per month and build trust and authority.
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